I was brought on to Teachers College, Columbia University to help partner and guide a completely new brand rollout.
I had the opportunity to work with an outside agency to establish the look and feel of the brand. Throughout the process we invited TC community members via surveys and group meetings to share their feedback.
To gain excitement, buy in and support of the new identity for TC, we invited students, faculty and staff to a special Brand Event. During the event there were newly TC Branded giveaway items, discussions around the new look and a dedicated brand video that spoke to TC’s new core message “True Change”.
There were over a hundred different departments, programs, centers, labs and institutes in TC that all needed updated logo kits.
During our brand roll-out, we held monthly info sessions that were open to all members of TC to introduce and discuss any questions or concerns around the new brand.