In 2015, the former Barnes & Noble College division was spun off from Barnes & Noble, Inc. into a newly created parent company named Barnes & Noble Education, Inc.
During that time Barnes & Noble Education developed a new brand that included, logos, colors and guidelines.
As Creative Services Manager at Barnes & Noble College I had the opportunity to partner with the Barnes & Noble Education team to and create an entirely new identity guide to help protect and reinforce the brand.
The Challenge:
Create a unique identity for BNC that incorporated an element of the legacy logo while following BNED’s new identity structure.
Solution:
While changing the BNC logo to fall in line with BNED’s new identity structure I ended up refreshing the colors to call back to the legacy brand. Updating the rich blue and green colors gave us the refreshed push forward while still nodding back to the legacy identity.