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      <image:caption>Ecommerce website design for the Penn State Bookstore.</image:caption>
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      <image:title>WORK - GEN Z COLLEGE MARKETING GUIDE</image:title>
      <image:caption>Research brochure showcasing the needs and wants of Gen Z in the higher education space.</image:caption>
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      <image:title>WORK - IN-STORE SIGNAGE</image:title>
      <image:caption>While working at Barnes &amp; Noble College I had the opportunity to create a universal In-store signage kit to promote course materials, convenience and general merchandise. These signs would appear in over 800+ campus bookstores that we ran. Heavily influenced by “Piet Mondrian” the design allowed us to be flexible in changing the color blocks to match the unique brand colors of each university. This helped us with keeping things looking custom while also being able to execute many pieces within no time at all.</image:caption>
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      <image:caption>Various email and mobile app asset campaigns promoting general merchandise and course materials. What’s neat about these pieces is that we designed them in a way that we could easily pull in custom school colors into the apparel and cta graphics by utilizing transparencies.</image:caption>
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